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10 Mental Models to help you find your First 10 Customers
10 Mental Models that will help you to find your First 10 Customers.
![Just draw the damn owl.](https://images.squarespace-cdn.com/content/v1/5f0d70e0695ec96d21e7b5dc/1612529637953-XYMYK99BKE8PUSINXVJG/6a00d83451b31569e2019aff29b7cd970c-450wi.jpg)
Just draw the damn owl.
When I launched The First 10 Podcast, this was the gap I wanted to address. Sure, I could have talked about marketing strategies, behavioural psychology, storytelling, idea validation, etc. but these were downstream of where we all start when we launch something new. The stories from the podcast help to fill that gap. No two business journeys are alike, but we can all learn from the mistakes, as well as the things done well, that successful business builders do in those earnest first days.
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10 learnings from the first 10 episodes of The First 10 Podcast
10 learnings from the first 10 episodes of The First 10 Podcast
![If you build it, they will probably do nothing.](https://images.squarespace-cdn.com/content/v1/5f0d70e0695ec96d21e7b5dc/1605709424097-CQN1YGDJE0UZ4XELM1EB/MOCKUP.jpg)
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Companies are like vessels
“Companies are like vessels. They have an origin, a destination, a mission and an interchangeable crew. The power of team spirit and having an exceptional crew is a recipe for success.”
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![Your project is a vehicle](https://images.squarespace-cdn.com/content/v1/5f0d70e0695ec96d21e7b5dc/1594892555602-Q41FXIKZUXD2UNZ1450O/joshua-eckstein-VAJEea9u6k8-unsplash-scaled.jpg)
![Not a change, but a transition.](https://images.squarespace-cdn.com/content/v1/5f0d70e0695ec96d21e7b5dc/1594892664482-ROZS85M9R7BLT5P0EBNP/hello-i-m-nik-MAgPyHRO0AA-unsplash-scaled.jpg)
![Pedestool (noun)](https://images.squarespace-cdn.com/content/v1/5f0d70e0695ec96d21e7b5dc/1594892694941-8SWOUHYS7QUXCW3JMRNC/ron-mcclenny-qBAlKegn9e0-unsplash-scaled.jpg)
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