Upskill and integrate

A lot of people are on tenterhooks waiting for the news - will my job be replaced by an AI?

The fear implicit in that question is easy to understand but the data, so far, is showing something different.

Despite the widespread belief that AI would transform every industry, there hasn't been a significant increase in brand-new AI-specific leadership positions among major consumer brands.

Instead, they appear to be taking a more measured approach, focusing on incorporating AI capabilities into existing roles and responsibilities. Call it the "creep and peep" approach.

Coca-Cola stands out as one of the few exceptions, having already created two new AI roles: Global Head of Marketing AI and Global Head of Generative AI. However, most other brands seem to be following a similar path, prioritizing integration over creation of entirely new positions dedicated to AI.

According to research from Indeed, views for marketing job listings mentioning AI have grown faster than those without any AI references. This indicates that AI might eventually become a standard part of various roles and skill sets, without necessitating separate specialized positions.

In essence, it points to the idea that AI will likely evolve into a default aspect of different professions, rather than becoming its own distinct field.

The question remains - how are you upskilling and integrating AI into your role, today?