Your Music and People by Derek Sivers

Your Music and People by Derek Sivers is still one of the best marketing books I've read. If marketing is your thang, don't skip it.

Here are some of the ideas that, even if you never read the book, should be in your marketing "swipe file":

- Marketing means being considerate. Focus on others.

- People skills are counterintuitive. To be helped, be helpful.

- Persistence is polite.

- Be extreme and sharply defined. Proudly exclude most people.

- Money is just a neutral representation of value. Be valuable to others — not just yourself. People like to pay.

- Nobody knows the future, so focus on what doesn’t change.

Go deep, go here: https://sive.rs/m