The AI landscape feels vast.

Even with a marketing and technology background, at times I'm sprinting just to keep up. 

Getting your head around it feels like thrashing, at the best of times. The tools, the capabilities of the various LLM’s, the unclear regulations, that FOMO that comes from what “the other company is doing”…it all adds up.

One way I've started to use to get my arms around it all is to think in terms of three AI “modes”:

a) Facilitate

b) Accelerate

c) Innovate.

Facilitate involves using AI to enhance and streamline your internal processes, improving efficiencies in your operations.

Accelerate, the second mode, is about leveraging AI to boost critical metrics, such as engagement, revenue, retention, or customer satisfaction. These initiatives might require a bigger initial investment but offer greater returns over time.

Innovate, the third mode, is centered on fundamental transformations of your business. This is driven by the need to adapt to an AI-centric future or the desire to exploit new opportunities using AI.

But where to start? The first step is to identify the person in your organisation who is the natural “Head of AI”. This role should focus on driving changes in behavior and workflows, constructing business cases, and spearheading the organization's journey into AI. While this may be a transitional role, it's essential in the short term to create a pragmatic and optimistic approach to AI in your organization.

Who is that person, and how can they use a framework such as this from today?